Ok, I’d like to talk to you about three, very general concepts relating to how to and how not to treat your customers, with a view to getting the most out of each every one of them through your marketing. I’d like to start off by giving you a quick run down of freebie syndrome and giving away the world.
Freebie syndrome, as I call it, unfortunately seems to be almost incurable over short periods of time. This occurs when you give too much for to little to your resources. Generally, the people that do this are in the mindset that people will remember them, thank them, and like them for giving things to them. It’s important, however, that no matter what resource you’re dealing with not to do this too regularly for starters, and secondly don’t give away anything worth more than around sixty dollars at the absolute max, especially when the product is new.
If you find yourself starting to do this, whether it’s with affiliate commissions, mailings to your list, or being too kind to your customers or even your joint venture prospects and contacts, you’ll likely see that they start to take it for granted and come to expect it, only to suddenly be offended when you don’t keep up the pattern. Remember this if you’re giving freebies away, make sure people know that it’s a special thing that you don’t do very often. This not only adds even more value to your words and products, but inoculates against freebie syndrome from the start, and you won’t have to keep giving away the world to keep everyone happy.
Lastly, and quite simply, keep in touch. I’m not suggesting you mail your resources every day, or even every week, but I’d suggest keeping in contact at least three or four times a month minimum without making that fatal mistake of sending out e-mails when you have nothing to say. If you don’t do this, gradually, over time, people will forget that trust you’ve built up with them, or even worse, forget who you are altogether, or not remember to update their accounts and subscriptions with their new contact details.
